If your enewsletter is basically an RSS feed from your site's newsroom, you might want to think again. At the very least, we always advocate including an email-only editorial in enewsletters published every week or less frequently. "Publishers are ... already treating email newsletters ... as designed to be read entirely in email without reader…

I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet over the last six months... [who] have hired journalists, producers, broadcasters, and editors to refine and tell their story on a consistent basis... but not one ... focused on subscriber growth... While larger enterprises are fighting silo battle…

"nearly 67 percent of emails were opened on a mobile device... it’s not that hard to create responsive emails. ... Here are 10 quick design hacks" - 10 design hacks for responsive emails that don’t suck

"One byproduct of all the recent articles about the growth of email newsletter that aim to “cut through the daily clutter” is an amazing amount of clutter about email newsletters. Here’s what you need to know today." Actually it's really just a bunch of stats, but this can be helpful when setting targets. - Email Newsletter Success Metrics: What…

"boasted as twice the industry ... Click-through rates after open are about twice the industry average of 16 percent... The following lessons might not all apply to your newsletter strategy, but here are some things to think about:" - How Time’s email newsletter achieves a 40 percent open rate | Poynter.

"One of the standout features of the recent resurgence of email newsletters from news outlets has been a focus on providing an aggregated experience that encompasses what other publications produce.... the idea is to pick the best and most relevant content, whether it comes from their own stable or someone else's... by producing the highest qual…

Others have written on the return of the enewsletter, but I don't think anyone saw it as the home page: "Yes, the homepage is still dead, which is why our new front door is quite different from most. ... we are offering an efficient briefing on global business news, ... intended to be read straight through, like a well written memo from a trusted…

"when an email newsletter, which looks look superb on desktop, fails to render properly on a mobile device, respondents either hit delete or unsubscribe." - Responsive Email Design: Benefits, How-To, Examples + More | JUST™ Creative

"efficient, consistent approach ... with a focus on quality content... something that isn’t created by an algorithm or a bot, but by people who understand and know what their audience want." - How to build a successful newsletter: advice from Quartz

Totally agree. enewsletters help subscribers manage the stream.Still get a lot from them, and they still drive a lot of traffic.. "Newsletters are clicking because readers have grown tired of the endless stream of information on the Internet, and having something finite and recognizable show up in your inbox can impose order on all that chaos....…

" If we wanted more email subscribers, we’d have to make it easier for people to subscribe." Quartz's new approach to enewslettre subscription, which has seen daily subscriber rates double since February, is like the 'Quick Subscribe' feature I always propose for online community sites: - some users may create an account to subscribe, but most wo…

"Crafting the perfect pitch: Create a message, tailor it to your audience, and include a call to action. Journalists, bloggers, and other PR pros receive dozens of email pitches a day. To make your pitch stand out, take a page from movie marketers. They’re experts in capturing the audience’s attention in three minutes or less and leaving them on …