Curated Resource ( ? )

No Subscription Goal? Prepare to Be Ignored

Like facebook , metrics , promotion , content marketing , enewsletter
Curated: 27/05/2015 from contentmarketinginstitute.com/2015/05/subscription-goal-content-marketing/
No Subscription Goal? Prepare to Be Ignored

my notes ( ? )

I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet over the last six months... [who] have hired journalists, producers, broadcasters, and editors to refine and tell their story on a consistent basis... but not one ... focused on subscriber growth... While larger enterprises are fighting silo battles, politics, and tearing each other apart focusing on (sometimes) meaningless metrics, small players with patience and passion are building audiences and winning. Once you build an audience, anything is possible... email subscription is the most important type of relationship you can have... fans on Facebook or Twitter should be viewed as ... connections controlled by Facebook and Twitter" - No Subscription Goal for Your Content Marketing? Prepare to Be Ignored

Read the Full Post

The above notes were curated from the full post contentmarketinginstitute.com/2015/05/subscription-goal-content-marketing/.

Related reading

More Stuff I Like

More Stuff tagged facebook , metrics , promotion , content marketing , enewsletter

See also: Communication Strategy , Online Strategy , Social Media Strategy , Content Creation & Marketing , Communications Tactics , Social Web , Communications Strategy

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.