Curated Resource ( ? )

What Testing Via Email Taught Us About News Apps

What Testing Via Email Taught Us About News Apps

my notes ( ? )

Clever. To build an app, Buzzfeed first built an enewsletter and tested that: "Designing and building an email newsletter takes a lot of work. But compared with launching a native app, a newsletter requires a much smaller investment of time and technology. As a lower-stakes product, we could launch it much more quickly than we could an app and start testing with a real audience immediately." - Minimum Delightful To Maximum Impact: What Testing Via Email Taught Us About News Apps

Read the Full Post

The above notes were curated from the full post www.buzzfeed.com/millietran/minimum-delightful-to-maximum-impact-what-testing-via-email?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=1a536b43b8-Need_to_Know_June_5_20156_5_2015&utm_medium=email&utm_term=0_e3bf78af04-1a536b43b8-45795445#.clM34jbr7.

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