Whitespace is an effective principle to achieve a balanced design, making it easier for your users to scan and read. Consider using a consistent spacing system and the proximity principle to achieve a balanced use of whitespace.
Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action.
Tried and true principles for the past, present, and future of good design
Although successful websites typically have high usability, average sites can hurt their business by copying design elements that don't work well in other contexts.
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