Overview: Digital Transformation
Digital transformation is an over-used, over-abused term. Here’s what it means to me.
From many strategies ...
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
- Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
- Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
- Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
- External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
- Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?
... to one strategy: build an internal innovation community
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
From Strategy to Implementation
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
- change rolls out with the new features, tools and processes,
- these are developed with your staff, not foisted upon them.
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
Relevant resources
qz.com
“We want to believe that we are thinking, rational people and on occasion tangle with emotion... The truth is we are emotional beings who on occasion think.”... Holacracy has been criticized for putting a disproportionate focus on process... pushing Zappos employees to operate in a way that goes against their very human nature... The overwhelming …
medium.com
TL;DR: because you think it’s a solution in itself, while it’s merely a framework for organizations to create them in an efficient and controlled manner.
mathewlowry.myhub.ai
In this week’s edition, two new social media products in one week; a few good longreads for the weekend; and more stuff for your online toolbox.
www.newrepublic.com
Huge longform exposé - don't know whether to be impressed, amused or horrified: "... what did it mean for an online retailer with annual sales of more than $1 billion, that fills 280,000 orders per week, to be “self-organized”?... Holacracy is ... just one example of a growing movement... that seeks to apply insights derived from evolutionar…
blog.holacracy.org
A great manager is someone that pushes you to fulfill your own potential. What you if you could do that for yourself? ... ... develop a strong understanding of your areas for growth and regularly invite ... feedback on your work? Would your team mates be willing to hold you accountable ... What if you invited coworkers to surface tensions direc…
blog.holacracy.org
The absence of hierarchy does not necessarily mean no structure. - Holacracy vs. Hierarchy vs. Flat Orgs — Holacracy — Medium
medium.com
Another advocacy piece on holacracy, because "Getting rid of hierarchies might just save the human race" - You Don’t Need a Manager — Work: Reimagined — Medium
medium.com
An excellent tour of management structures from hierarchy to holacracy, with some criticisms of the latter: "Hierarchies do authority incredibly well... but have some big flaws. They become slow, with decisions taking an eternity to pass up and down the ranks. Innovation from the edges is stifled by top-down control and bureaucracy.... So in the…
medium.com
"When you think about a company with no managers there’s a good chance your mind drifts to stories of chaotic “meritocracies”, bro-y cultures, and HR disasters. Whereas we value mentorship and coaching, continuous self-improvement, and strive to make sure everyone feels safe and supported. ... That said, we do think there are problems with tradit…
mashable.com
Excellent insider's view of both theory & practice... "My first holacracy meeting made me want to quit my job. One year later, ... I can’t imagine going back to our old way of working.... a holacracy eschews titles and instead builds a chain of command based on the work that needs to be done. The group decides to distribute tasks. Those responsi…