Overview: Digital Transformation
Digital transformation is an over-used, over-abused term. Here’s what it means to me.
From many strategies ...
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
- Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
- Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
- Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
- External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
- Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?
... to one strategy: build an internal innovation community
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
From Strategy to Implementation
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
- change rolls out with the new features, tools and processes,
- these are developed with your staff, not foisted upon them.
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
While my focus at the European Commission's Joint Research Centre has been on their Knowledge4Policy platform (K4P), I've recently been pulled in to help design their internal communications, community, collaboration & knowledge management strategy as they grapple with migrating from Jive to M365.
mathewlowry.myhub.ai
How can a reasonably conservative corner of the European Commission adopt M365?
mathewlowry.myhub.ai
A neural network to help web content authors efficiently and completely characterise their content using the site taxonomy. Accuracy improves with use.
www.economist.com
The “Brussels effect:... When the European Union comes up with some new tech regulation, it can quickly spread around the world"...To draft its proposed AI regulatory approach, the EC "created a 52-member “high-level expert group” ... collected further input via an “AI alliance” ... published a white paper" to which 1,250 groups a…
reutersinstitute.politics.ox.ac.uk
policy options ... to create a more enabling environment for independent professional journalism... demonstrate what democratic digital media policy could look like... protect ... from threats to their independence and to freedom of expression... level playing field and support... oriented towards the digital, mobile, and platformdominated future …
encompass-europe.com
The von der Leyen Commission’s much anticipated White Paper ... sustained effort to forge a distinctive EU brand of AI... lack of focus ... on human rights... while there are multiple centres of engineering excellence... the raw investment numbers tell a demanding story...2016... EU investment was 3.2 bn euro. In North America, 12.1 bn... goal wit…
ec.europa.eu
This working document constitutes a draft of the AI Ethics Guidelines presented by the European Commission’s High-Level Expert Group on Artificial Intelligence (AI HLEG)... The consultation ended on 1 February 2019 with over 500 comments received. These comments are currently being analysed
www.politico.eu
With 700 or 800 million Chinese internet users and fewer data protection rules, China is as rich in data as the Gulf States are in oil... Chinese commentators have embraced the idea of a coming singularity... AI development will be conducted by AI itself, creating exponential feedback ... the human mind will be unable to keep pace with robotized w…
medium.com
AI is increasingly being used to support public participation in policy. While they offer a lot, they could invisibly skew policy if used carelessly.- 3rd post in preparation for my EWRC 2017 workshop on online communities and public participation in policy
www.wired.com
With a few paragraphs buried in... bureaucrat-speak, the GDPR also restricts what the EU calls “automated individual decision-making.” ... what neural networks do... prohibit any automated decision that “significantly affects” EU citizens... provides ... a “right to explanation.” ... the option of reviewing how a particular service made a partic…
hbr.org
Excellent intro to "Contextual intelligence: the ability to understand the limits of our knowledge and to adapt that knowledge to an environment different from the one in which it was developed. ... The most difficult work is often the “soft” work of adjusting mental models, learning to differentiate between universal principles and their specifi…
america.aljazeera.com
The mind boggles ... "perhaps the creepiest outgrowth of cryptocurrency 2.0: distributed autonomous organizations, or DAOs. Based on charters taking the form of code on a peer-to-peer network, these are entities that could automate many of the tasks of a conventional organization with varying levels of human input. For instance, a DAO could act d…
www.rand.org
by RAND: "What will be the key societal challenges that the EU will need to address within the next two decades? ... a review of literature, data and insights from over 200 international experts ... explores evidence and uncertainties underpinning global societal trends and the challenges they provide for policymakers. ... put in place a lastin…
