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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

EU Converge - Bridging Communities for Inclusive Policy (a ChatGPT proposal)
www.linkedin.com
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Earlier this week I used an excerpt from a chat with Philip Weiss & Jesús Azogue as a starting point for a conversation with ChatGPT about some of the content in my Hub.

New Public's Signals Research
newpublic.org
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New Public "spent two years reviewing the literature and talked to over 100 experts from disciplines ranging from social psychology to urban planning about the qualities of flourishing public, or semi-public, spaces" for their Building better digital public spaces report. The goal: "to support engineers, designers and builders who w…

QAnon shows that the age of alternative facts will not end with Trump - Columbia Journalism Review
www.cjr.org
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With more than a dozen congressional candidates appearing on ballots in November, Qanon is mainstream. While it looks like a lot of other conspiracy theories, this research provides a fascinating look at how the conspiracy's "Bakers" co-create their knowledgescape."QAnon doesn’t simply offer readers insider insight into current…

HOUSE: Dems roll out sweeping environmental justice bill -- Thursday, February 27, 2020 -- www.eenews.net
www.eenews.net
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House Democrats ... environmental justice bill, a novel collaborative effort between lawmakers and local groups ... used ... PopVox to allow disparate environmental justice groups around the country to comment on the legislation... also met with hundreds of groups and hosted a daylong environmental justice summit on Capitol Hill...environmental ju…

From #EP2009 to #EP2019: a lost decade?
medium.com
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It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …

Three steps to engage Europeans with the EU
medium.com
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Third of several posts written in reaction to Luc van den Brande’s Reaching out to EU Citizens: A New Opportunity. Sets out the public policy participation model first presented at EWRC 2017, and sets up the fourth.

Workshop report: better EUropean communities & public policy participation
medium.com
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Resources and first thoughts from my recent ‘EU communities & policy participation’ workshop at the European Week of Regions and Cities (EWRC).

The limits of public participation in policy
medium.com
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Did participants in the ‘Future of Europe’ process influence President Juncker’s State of the European Union speech, as promised? Of course not. Rightly.- 2nd post in preparation for my EWRC 2017 workshop on online communities and public participation in policy

Everyone's talking but no-one's listening: it's time to reclaim the art of communication
theconversation.com
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real dialogue seems to have given way to parallel monologues, paired with an inability to actively listen... Rhetoric teaches the art of using persuasive tools... resolving disagreement through measured agreeable discussion, known as the dialectic method... In 1922... "communication can by itself create a community". This early definition was clo…

Communications, community & participation: learning from NHSCitizen
mathewlowry.myhub.ai
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This week NHSCitizen - one of the case studies I brought to myEuroPCom 2015 workshop on online communities- holds its first NHSCitizen Assembly, where the NHS Board meets citizens to ActionPlan the participants' top 5 priorities. Time to summarise the Hangout-On-Air I had on NHSCitizen with the Democratic Society's Anthony Zacharzewski,

Engagement is Relational, not Transactional
mediashift.org
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focusing less on how audiences interact with content on the screen but more about how, because of stories, we engage with each other as a community. Less transaction, more relation; less on audience, more on community... in 2003 I launched the initial version of Interactive Narratives ... Finding inspiring multimedia work was one benefit. But f…

Porous government: build it yourself, social or dedicated platforms?
mathewlowry.myhub.ai
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"Why don't we just build our community on Facebook?" Some thoughts after a month playing with Knowledge Hub

Speaker's Commission on Digital Democracy
www.digitaldemocracy.parliament.uk
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A whole load of recommnendations for the UK's House of Commons, including some intriguing ones - eg: "We believe the public want the opportunity to have their say in House of Commons debates; we also believe that this will provide a useful resource for MPs and help to enhance those debates. We therefore recommend a unique experiment: the use of…

Participation Success Factors: a quick followup
mathewlowry.myhub.ai
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What happened when 60 odd people had a go at the Participation mindmap?

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