Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
www.facebook.com
A workshop proposal for EuroPCom 2018 with @albawhitewolf, Mike Galsworthy (@Scientists4EU) and the original Captain Europe, reposted to Facebook by popular demand.
mathewlowry.myhub.ai
This week NHSCitizen - one of the case studies I brought to myEuroPCom 2015 workshop on online communities- holds its first NHSCitizen Assembly, where the NHS Board meets citizens to ActionPlan the participants' top 5 priorities. Time to summarise the Hangout-On-Air I had on NHSCitizen with the Democratic Society's Anthony Zacharzewski,
mathewlowry.myhub.ai
ontent from my EuroPCom session on online communities, plus some takeaways and extra links.
mathewlowry.myhub.ai
I recently had a great live Hangout with Ezri Carlebach and Charlelie Jourdan to discuss visual communications, taking risks and creating energy in conferences.
mathewlowry.myhub.ai
How do you extract maximum value from a conference presentation or workshop, both for you, and your audience?
mathewlowry.myhub.ai
My EuropCom 2015 workshop on online communities is taking shape. (Update: view all slideshows and key takeways from the session) According to the EuropCom2015 site it'll be held after lunch on Day 1, and will cover:Convening and managing an online community is an extremely effective way of achieving communications goals, but will probably fai…
mathewlowry.myhub.ai
I need three speakers for a EuropCom2015 workshop to share their thoughts on convening and managing communities in the context of public communications and policymaking. The following throwaway remark on Linkedin landed me with the task of setting up a workshop at EuropCom 2015:"I'd suggest combining "Setting-up and managing online …
mathewlowry.myhub.ai
What happened when 60 odd people had a go at the Participation mindmap?
mathewlowry.myhub.ai
If I recall correctly, a lot of us in the euroblogosphere reacted to the announcement of the European Public Communication Conference and Network (EuropCom) with a mixture of scepticism, hope and amusement, particularly with the original launch video, which was so badly done I for one was actually charmed.