Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Disinformation in the US 2020 elections
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.nytimes.com
"Falun Gong-backed newspaper used aggressive Facebook tactics and misinformation to create an anti-China, pro-Trump media empire" - from a "low-budget newspaper ... handed out free on New York street corners" to "one of the country’s most powerful digital publishers... a leading purveyor of right-wing misinformation"…
www.bbc.com
Facebook deleted post where Trump claimed Covid-19 was "less lethal" than the flu, while Twitter hid it behind a warning about "spreading misleading and potentially harmful information". Covid-19 thought to be up to 10 times more lethal than most flu strains. Trump's reaction: "REPEAL SECTION 230!!!" His propo…
www.technologyreview.com
Tours election technology from 2008 to 2018 "and beyond".2008: Obama integrated e-mail, cell phones and websites to both convey the candidate’s message and enable his supporters to connect and self-organize - supporting grassroots community. MyBarackObama allowed users to form groups, raise money, organise events, get info on local vote…
time.com
"the greatest threat to a credible vote is homegrown... Trump has falsely claimed that mail-in ballots “lead to massive corruption and fraud,” that foreign powers will “forge ballots” and that the “only way we’re going to lose this election is if the election is rigged.” ...Bullshit, of course: he said this in 2016, but now with the weight of…
elemental.medium.com
counties that had voted for Donald Trump in 2016 exhibited 14% less physical distancing... higher Covid-19 infection and fatality growth rates ...the hormone oxytocin... promotes bonding... plays a role in trust... When participants trusted and felt trusted, oxytocin levels ... jumped... Trust just feels good... But risky if we give it to the w…
Like
algorithm,
psychology,
science,
cognitive,
tribe,
trust,
trump,
science communication,
us,
covid19,
dissonance
www.theatlantic.com
The president’s reelection campaign ... multimillion-dollar ad blitz ... shaping Americans’ understanding of ... impeachment ... micro-targeted ads ... portraying Trump as a heroic reformer ... while Democrats plotted a coup... An alternate information ecosystem was taking shape ... I wanted to see it from the inside...I was surprised by the effec…
Like
social media,
media,
democracy,
cambridge analytica,
trump,
polarization,
us,
disinformation,
us2020,
domestic
www.nytimes.com
In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ...all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Trum…
Like
psychology,
politics,
marketing,
tribe,
trump,
gamification,
motivated,
partisan,
polarization,
us
www.nytimes.com
big tech companies have spent the past three years working to avoid a repeat of 2016... struggling to handle the new challenges of 2020...foreign governments ... are now using ... bots that are nearly impossible to distinguish from hyperpartisan Americans... partisan groups in the United States have borrowed Russia’s 2016 playbook ... tough calls …
Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Disinformation in the US 2020 elections
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology