Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
mathewlowry.myhub.ai
I finally vlogged my first event. Some first impressions.
medium.com
On Tuesday, the American people will see a multi-platform streaming and social broadcast of the State of the Union that reflects the ways people experience live events in 2016. We’ll be reaching people where they are — and making it possible for them to engage, respond, and share the President’s speech themselves in new and different ways... vide…
happeningo.com
This COP21 soonfeed lets you discover and get alerts to live streams, live blogs, hangouts and other online happenings related to the Paris climate talks. - 50 Days of Spin to COP21 - Happeningo
www.wired.com
Twitter’s editorial team (made of real, live humans) will define the big stories of the day, and will package tweets, images, and video to explain what’s going on. Those packages will be the primary unit of Twitter, and will be embeddable all over the Internet.... With this change, Twitter doesn’t have to look like an endlessly flowing, context…
happeningo.com
"A successful happening online is more than just a scheduled live stream, live blog, live chat, launch or other moment on the web. While happenings are typically short (60 seconds to 60 minutes), their stories can start long beforetime, which means they arc in realtime and resonate aftertime. So the lifespan of a happening can unfold over weeks, m…
www.adweek.com
"Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. " "can" come off as crass?? Really? This is the crassest thing I can imagine. - This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets | Adweek