Relevant Overviews
Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
fivethirtyeight.com
"There are traits that likely prime people to be more prone to holding these beliefs", and you may not be so different. Nice use of interactive games to find out.people with jumping-to-conclusions bias "more likely to endorse conspiracy beliefs ... also correlated with harboring delusions."people with "illusory pattern per…
www.fastcompany.com
Rather than being limited to policy wonks and first responders, simulations ... a critical way for individuals to understand complex concepts and examine the impact of their decisions... more than just inform ... help users build empathy for others..."Why Outbreaks like Coronavirus Spread Exponentially.” ... helped Americans understand how im…
Like
science communication,
gamification,
interactive,
data visualisation,
empathy,
covid19,
intuition
mathewlowry.myhub.ai
I finally vlogged my first event. Some first impressions.
source.opennews.org
we built an Interactive News team from scratch... a tight-knit group of editors and newsroom developers ... creates tools and processes ... to disrupt a print-first workflow. Here’s a look at how we got there and what we learned along the way.... A newsroom developer is only a Slack message away...we have three content editors embedded in diffe…
mashable.com
Points 4 & 8 my favourites: "4. LinkedIn will become the most important publisher. LinkedIn will become a premium destination for industry news, and you need to take part in that ecosystem early and often. Publish original content, network among peers in groups and raise your profile now." 8. Interactive content will trump static content. Expect…