Relevant Overviews
Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
blog.zgp.org
Every feature that adtech is bragging on, or working toward? Email spam had it in the 1990s... staying away from spam was the right answer... spam from a high-reputation brand doesn’t look any different from spam that any fly-by-night operation can send...The “new reality,”... is a place where you win based not on how much the audience trusts you,…
www.buzzfeednews.com
for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…
Like
media,
facebook,
ai,
politics,
advertising,
marketing,
disinformation,
blackpr,
machine text,
deep fake,
us2020
www.niemanlab.org
benefit of building a brand that audiences recognize ... allow us to build a strong revenue model and a strong connection to an audience. If they see us on Snapchat and Snapchat has a very large audience, then they get to know and trust Vox and see it as a source that they care about... think about your brand as an interconnected ethos that should…