Overview: Online Architecture
Probably the most common reason organisations contact me is to get help with their internal and external information architecture.
I usually find, however, that they first need to find a clear consensus on their communication strategy, content strategy and online strategy. Once that's done, I deliver a document which both you and your developers can understand, including some or all of the following:
- highly detailed sitemaps: internal intranets, external websites, knowledgebases, and the information flows between them
- mission statements for principal site chapters, features and content types
- business requirements for any revised or new features
- wireframes, allowing both you and your developers to envision how the result will look.
The aim is to deliver something detailed enough for professional developers and designers to give you a concrete quote, but not so technical that noone else understands what they're building.
I can then work with them to deliver it, or assemble a team and manage the site build for you.
Check out some of my firsts and best practices, or just get in touch.
More services: start with Communication strategy.
Relevant resources
stories.buffer.com
For the purposes of this post, let’s narrow landing pages down to those connected to content marketing or email marketing campaigns, and meant to generate conversions, bearing in mind those conversions may not necessarily be revenue-generating sales.
www.linkedin.com
blogs and Twitter drive two-thirds of content flow. Mainstream media has become a catalyst that blogs and Twitter drive. Responsive Experience Tops Responsive Design: ... preparing for 10 types of customers ... you know who they are via their search terms ... content changes to meet their needs. We must know who they are and start building…
medium.com
"... infographics are often taken at face value... And it is hard to fact check infographics... Fast Company republished 10 facts from Buffer. Fact checking one of the facts in that list went like this: The fact quoted an infographic -> that quoted a blog post at Huffington Post -> which in turn quoted another infographic -> which quoted a blog…
thenextweb.com
"Images with text over them ... do make a post more enticing to your followers or friends... Buffer's Pablo, which creates these images, out of beta." - Buffer Officially Launches its Image Creation Tool Pablo
www.newscientist.com
"the system ... counts the number of incorrect facts within a page ... by tapping into the Knowledge Vault, the vast store of facts that Google has pulled off the internet. Facts the web unanimously agrees on are considered a reasonable proxy for truth. Web pages that contain contradictory information are bumped down the rankings." - Google wan…
moz.com
Building links to your site is a critical part of online promotion. A good article on some techniques *beyond* blogger outreach: "Here are just some of the wealth of link opportunities that are out there in almost every market: Resource pages Forums Directories Professional organizations Events Submission-based Press"…