Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Social Media Strategy
- Content Creation & Marketing
- Digital Transformation
- Innovation Strategy
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Disinformation in the US 2020 elections
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.motherjones.com
When changing their Newsfeed algorithm, Facebook's tests found "a dramatic impact on the reach of right-wing “junk sites,”... [by] January 2018 a second iteration dialed up the harm to progressive-leaning news organizations instead... Mother Jones was singled out as one that would suffer... Daily Wire was identified as one that would be…
www.buzzfeednews.com
for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…
Like
media,
facebook,
ai,
politics,
advertising,
marketing,
disinformation,
blackpr,
machine text,
deep fake,
us2020
www.nytimes.com
journalism primarily do one thing: cover events... The internet has sped up the news cycle. Now we put more emphasis on covering the last event... But ... events in this era have ceased to drive politics...impeachment... Mueller investigation ... “Access Hollywood” tapes... barely leave a trace on the polls...Events don’t seem to be driving politi…
www.theguardian.com
information bubbles didn’t burst on 8 November, but ... mainstream media and polling systems underestimated the power of alt-right news sources and smaller conservative sites that largely rely on Facebook to reach an audience... fake news is not a uniquely Republican problem... What is ... is the validation given to fake news by the now president-…
medium.com
most politics coverage is about politicians, not the things I care about and the actions I could take... Political journalism could imagine the audience as agents, people who act. Political journalism could be genuinely empowering, if it started from the concerns of the people it’s supposed to serve and not the spectacle of elections... In t…
www.aeaweb.org
worth repeating for everyone who thinks that the path to democracy in the EU is measured in column inches...
Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Social Media Strategy
- Content Creation & Marketing
- Digital Transformation
- Innovation Strategy
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Disinformation in the US 2020 elections
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology