Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
I've been kicking the tyres of Sublime, a new personal and social curation app, and pondering its approach to integrating AI.
mathewlowry.myhub.ai
"If Charts lie, ChatGPT visualisations lie brilliantly". Exploring knowledge visualisations powered by ChatGPT, which can be particularly problematic because of the way the LLM's hallucinations - already hard to spot by their very nature - are also hidden behind the visualisation. But they have real potential as a creative muse.
startupyworld.notion.site
"a modern version of del.icio.us meets Roam... a searchable, interconnected repository of the most insightful content on the Internet" - and a pretty interesting example of convergent evolution vis a vis myhub.ai
www.fastcompany.com
Another example of topic-based aggregation being better at avoiding the toxic effects of a socially-based newsfeed (cf Reddit).Flipboard's new feature lets them quickly specify the subjects they care most about from among its 30,000-plus topics... "Flipboard uses AI to classify the articles and videos it’s aggregating and weave them into…
medium.com
This month sees the first generation of Hubs (other than mine) go live, so it’s time to imagine what comes next: AI integration? Filter-bubble Piercers? HubBots? Factcheck-driven credibility scores?
Think
ai,
filter bubble,
factchecking,
curation,
machine learning,
machine translation,
curatorbot,
myhub,
machine text
