Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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when climate skeptics in government and media control the message and the channels, it becomes fact for people like councilor Allen that Australia’s fires... have “nothing” to do with climate change... Climate skepticism runs deep in Australia, origin of ... Murdoch’s media empire... long history of climate science denial and diversion... in the w…
the high pitch of outrage, constant outrage, is exhausting and overwhelming... every story should ... tell you something new that you need to know about the world. Or ... move you and help shift the way you understand the world...How much of our best storytelling... helps us understand people, power, and the world...What could we learn from the wr…
What distinguishes Pulitzer Prize-winning stories is not only painstaking journalistic work ... but also the use of emotional storytelling... because objectivity tends to be seen as emotionless, emotional storytelling tends to be viewed as anathema to good journalism. The winning stories... show that it’s possible to retain objectivity and also st…
Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact... require considerable resources... the potential audience is limited... how can journalists get readers to complete these long pieces?use multiple elements and platforms to tell the story... the parts that pull your reade…
we’ve seen a steady increase in the number of journalists experimenting with immersive storytelling to tell important stories in new ways... Journalism 360, an initiative to build a network of journalists willing to tackle those challenges and share what they’re learning. With this effort, we’re looking to support experiments, provide training wor…
Vox wants to move beyond the web page to tell compelling stories... That Clinton package was the first public product of the Vox Storytelling Studio... launching on the premise of hypercharging the concept of the story, using all resources available to transform the story into a experiential entity... publications and media companies must continue…
“Four years later, this Tweet probably best illustrates, in a single image, the mistaken assumption underlying the failed UK Remain campaign…” - a post-Brexit update of my January 2012 post on BlogActiv, over on Medium.
Pluto-focused project, upcoming episodic series, and experiments with “meditative VR,” The Times is experimenting with different applications for the new technology... The idea is to do proper VR shows that have a through-line and episodic structure... We’re looking at an experience that we jokingly call “meditative VR.” These are single-shot, no…
Coda’s mission is to “stay on the story” after mainstream media leaves a crisis region... We pick crises that are consequential and complex, and that can’t be understood through sporadic flashes of attention... the site won’t be trying to keep up with breaking news...watch things unfurl at the pace of evolving trends rather than daily development…
"Since Taylor launched an earlier version of the site at The Boston Globe in 2007, In Focus has known for longform photo storytelling, featuring huge, high-quality images.... If you’re pandering to social media, if you’re going for clickbait, it cuts away at any sort of storytelling." - Q&A: How Alan Taylor, online photography pioneer, is rethin…
"A newsroom typically contains reporters, editors, data journalists, developers, designers … But traditionally they work in separate departments, unable to seamlessly collaborate together. That’s why silos don’t work. Instead, there should be a horizontal of these newsroom archetypes to truly integrate the journalism with the tech." - J-teams, le…
"Corporations are tempted to take over journalism with increasingly better contents. ... dangers and hopes for new revenue streams." Interesting figures on the decline in journalists and the rise of PR specialists, cause by 2 trends: "while the journalistic staffing is shrinking dramatically ... the public relation crowd is rising in a spectacul…
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