Welcome to GAME — a four step process to improve the quality of your communications — and storylining, the step that comes before storytelling... moving straight to storytelling without first crafting strong, logical, persuasive key messages ... results in a ‘failure to communicate’ … when we don’t take the time to think from our audiences’ perspe…

An effective communications strategy must be connected to other strategies, usually managed by different departments. Reframing it as central to your organisation’s innovation strategy helps sidestep turf wars. 

In this week’s edition, a months’ reading - some 30 posts - on social media, digital transformation, content/system design and EuroPCom2015. But first some news from me