concept of card sorting... UX. The popular, low-tech research technique is used to organize data sets. It’s especially useful for information architecture, menu structures, workflows and website navigation. While it’s easy enough to run a card sort, there’s a massive difference between a flop and a success.

User research is an essential part of UX design. Unless we understand who we are designing for and why, how can we even know what to create or where to begin?