Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
Get with the community; The death and rebirth of comments: The death of the open web?
ben-evans.com
Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…
www.niemanlab.org
“In fact, the very point was to get them, and these comments, off my pages,” - After deciding to charge for comments, Tablet’s conversation moves…to Facebook » Nieman Journalism Lab
mathewlowry.myhub.ai
As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".
www.linkedin.com
Unsurprising that LinkedIn promoted this post.... the comments rapidly turned into an interesting conversation on Linkedin v. Facebook... people seem to comment more on LinkedIn posts than elsewhere. Perhaps the return of blogging that people are starting to talk about is next.
time.com
More coverage of the non-scoop of the century ... "companies are desperate to reach consumers, and with hundreds off millions of them visiting social media sites every day, marketers feel like they simply have to be there too, so they are-to the tune of more than $5 billion last year in the U.S. alone... Evidently, they're wasting their money…
contently.com
"These numbers are even more striking when you consider engagement is significantly down even though brands are almost certainly spending more money to promote their posts to combat plummeting organic reach. Facebook’s ad revenue reached $2.27 billion in Q1 2014, up 82 percent from Q1 2013" - New Report Reveals Just How Drastically Brand Engageme…
www.poynter.org
"Huffington Post’s U.S. site and mobile apps will shift to using only Facebook comments, CTO Otto Toth announced. “This is far from an an end to conversation; it’s the start of conversation where you want to have it — and where you’ve been having it already,” he wrote. Readers are having a Facebook conversation under Toth’s post, but many of the…
techcrunch.com
"We’ve been on Livefyre comments for a little under a year now, and while we weren’t the biggest fans of Facebook Comments* while we were using them, we’ve since realized that there is no perfect solution for commenting. And Facebook Comments, as troubled as they can be, are actually not that bad. ... until someone invents a perfect solution... w…
techcrunch.com
" a buggy Livefyre launch, with lots of you using it and breaking it, is still better than Facebook Comments." - Commenters, We Want You Back | TechCrunch
mathewlowry.myhub.ai
Since trying and half-rejecting Google+ and Tumblr, I've been accepted as a LinkedIn blogger. At least I never bothered with Facebook.
www.pammarketingnut.com
"Knowing who is in your community is key to success for any and all Facebook marketers. Often times who you think is in your community is far different than who really is or who you wish was in your community. As part of Tabsite’s “Get a Grip” Series on Facebook Marketing where we help marketers look at key aspects of their Facebook strategy, thi…
www.poynter.org
"“The level of discourse — the difference — was pretty stunning,” Orr said. The people posting through Facebook Comments displayed anger, but it didn’t have to be heavily moderated. “On the articles, it immediately plunged into the lowest common denominator — racism, threats, vulgarity. It was night-and-day.”"