Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Online Architecture
- Digital Transformation
- Innovation Strategy
- Communications Tactics
- Psychology
- Productivity
- Social Web
- Media
- Politics
- Communications Strategy
- Business
Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.wired.com
Scroll, scroll, scroll... it’s got a name: zombie scrolling syndrome... Consider parasites... some have the power of mind control. Or... zombification... the jewel wasp... grabs a cockroach twice her size... injecting nonlethal venom... dopamine... alters the roach’s behavior... cleaning itself instead of running for its life...zombifying parasite…
www.theringer.com
uses the social network to promote her business... set up various safeguards to avoid becoming too emotionally invested ... a web browser plug-in ... replaces the social network’s endless stream ... with a single inspiring quote.... hired a social media manager ... because she could no longer stand the addictive feedback loop ... She had been a …
www.cjr.org
as news outlets tailor their content to addictive platforms to pump up traffic, the distinction between consuming journalism and being wedded to “emails, constant notifications, and social media” is increasingly meaningless... if we are what and how we read, then our thinking will mirror the scattered and shallow tendencies of Web browsing.... …
mathewlowry.myhub.ai
Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.
Think
psychology,
productivity,
innovation,
community,
addiction,
instagram,
communications,
gtd,
longform,
disruption,
authenticity,
newsletter
Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Online Architecture
- Digital Transformation
- Innovation Strategy
- Communications Tactics
- Psychology
- Productivity
- Social Web
- Media
- Politics
- Communications Strategy
- Business