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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Listen & Learn: how to absorb podcast knowledge (Top3Pods, September 2017)
mathewlowry.myhub.ai

This edition focuses on getting the most out of podcasts and so includes a new tweak to my personal content strategy.

Think algorithm, psychology, productivity, ai, cognitive, podcast, top3pods, honesty, newsletter, personal, yanss
21/09/2017
Backfire effect and Brexit (Top3ics, May 2017)
mathewlowry.myhub.ai

I’ve been meaning to blog about the ‘backfire effect’ cognitive bias since first coming across it last December. It went to the top of my ToBlog list thanks to a little serendipity...

Think psychology, cognitive, backfire effect, filter bubble, identity, science communication, newsletter, yanss
20/05/2017
Psychology: One topic, three angles (Top3ics, Feb 2)
mathewlowry.myhub.ai
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Yet another variation on the Top3ics format: exploring three facets of one topic, highlighting one outstanding resource (plus a few extra links) for each.  Today’s theme... psychology

Think psychology, productivity, design, cognitive, trump, newsletter
02/02/2017
I read almost 50 articles on Fake News so you don’t have to (Topics, Dec 15; updated)
mathewlowry.myhub.ai
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A work in progress from an upcoming eponymous post. Another experiment with the enewsletter format: some initial thoughts on this seemingly intractable problem, with some of the source materials I’m studying.

Think algorithm, psychology, facebook, news, filter bubble, identity, cambridge analytica, disinformation, newsletter
15/12/2016
Social media, identity politics & AI (Top3ics, Jan 17)
mathewlowry.myhub.ai

In which I studiously avoid curating anything about 2016 or David Bowie.

Think social media, psychology, ai, filter bubble, identity, newsletter
17/01/2016
Productivity, innovation, community & more (Top3ics, 1 Dec)
mathewlowry.myhub.ai
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Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.

Think psychology, productivity, innovation, community, addiction, instagram, communications, gtd, longform, disruption, authenticity, newsletter
02/12/2015

Relevant Overviews

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