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Overview: Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Motivated Reasoning and Allegiance Bias, Explained | Elemental
elemental.medium.com
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counties that had voted for Donald Trump in 2016 exhibited 14% less physical distancing... higher Covid-19 infection and fatality growth rates ...the hormone oxytocin... promotes bonding... plays a role in trust... When participants trusted and felt trusted, oxytocin levels ... jumped... Trust just feels good... But risky if we give it to the w…

Cranky Uncle smartphone game – Cranky Uncle
crankyuncle.com
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The Cranky Uncle smartphone game is currently being developed... teach you to throw the arguments of even your crankiest climate-misinformed uncle back at him... let’s learn the arguments of denial to defeat them...cartoons and gameplay to interactively explain the denial techniques used to cast doubt on climate science... ‘active inoculation’ — l…

Twitter can help with scientific dissemination but its influence on citation impact is less clear | Impact of Social Sciences
blogs.lse.ac.uk
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does researchers’ presence on Twitter influence citations to their papers?... although the relationship between tweets and citations is poor, actively participating on Twitter is a powerful way of promoting and disseminating academic outputs... an author needs three times more followers to gain only one mention more... to be or not to be on Twitte…

Anti-vaxx propaganda has gone viral on Facebook. Pinterest has a cure | Technology | The Guardian
www.theguardian.com
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In the case of vaccines, the fact that scientists and doctors are not producing a steady stream of new digital content about settled science has left a void for conspiracy theorists and fraudsters to fill ... Data voids may be relatively easy to diagnose, but they are very difficult to fix... cannot be achieved by removing problematic content... W…

How Anti-Science Forces Thrive On Facebook - BuzzFeed News
www.buzzfeed.com
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vast universe of self-built social media empires devoted to spreading false, misleading, and polarizing science and health news ... Natural News ... are “[o]pening my eyes to the reality that everything about our culture is corrupted and I can’t trust nothing but what I see and experience.”.. people tend to hold beliefs that align with their cultu…

There may be an antidote to politically motivated reasoning. And it’s wonderfully simple. - Vox
www.vox.com
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While we would like to believe we can persuade people ... with evidence, studies show the other side is likely to become even more deeply entrenched in its view in the face of more information... “politically motivated reasoning,”... people use their minds to protect the groups to which they belong from grappling with uncomfortable truths. The mot…

Scientists Need to Stop “Othering” the General Public
extranewsfeed.com
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Scientists often speak of the “general public” as a group that is far removed from the academic circles that they belong to.... Scientists have “othered” the general public... there is no such thing ... except for in very specific contexts (i.e. vaccine developers are not the general public vs those who do not develop vaccines when one is speaking…

Hidden Figures and The Hope for More Real Science Stories
filmschoolrejects.com
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Hidden Figures serves as a sort of blueprint as to exactly how STEM stories can also be financially viable crowd pleasers

How to lie terrifyingly well on social media
medium.com
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image... apparently shows the spread of radiation from the Fukushima nuclear accident... being shared widely ... despite the fact that it... shows the wave height of the tsunami... you might want to doublecheck before hitting Share... here’s how

How NASA won the internet
qz.com
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"@NASA is the 104th most popular Twitter account in the world... and 3.5 million on Instagram. The Department of the Interior, whose stunning wildlife and nature pictures make it the only government agency with cool visual content to rival NASA’s, has just 654,000 ... John Yembrick and Jason Townsend are veterans of other government agencies...…

Is offending one audience justified to reach another?
mathewlowry.myhub.ai
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Here's a conundrum for you. And a probably quite dangerous post for me.

BloggingPortal, meet Apache Stanbol
mathewlowry.myhub.ai

Well, plus ca change - absolutely none of the things some BloggingPortal editors said we'd do after our meeting in January have been done, apart from our own posts and what Stefan did, which is ironic given that he told us he had no time to do anything.

Physics or Chemistry?
www.youtube.com
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Nice animation about the uncertainty principle, although it’s not mentioned by name, confirmngi the theory that chemistry is what’s left when the physicists have figured everything interesting out ;)

Nature science journal & Reddit
www.theatlantic.com
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A neat approach to using social media to "improve science communication & make it more direct, responsive, and accurate". Given the huge parallels with EU communications ... "Nature editors & reporters get little status markers (aka flairs) to identify their role at Nature ... About a half-dozen keep an eye on r/science to see if any of the top …

Managing Editor, English publications (1991-1997)
mathewlowry.myhub.ai
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At one point I was editing something like 200 research project profiles, 4 editions of EUREKA News (5 languages), 7 editions of Innovation & Technology Transfer (5 languages), several annual reports and brochures, on paper and online, as well as (from 1995) designing, creating and managing their websites.Not that this was all single-handed. In…

01/12/1997
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