Curated Resource ( ? )

How NASA won the internet

How NASA won the internet

my notes ( ? )

"@NASA is the 104th most popular Twitter account in the world... and 3.5 million on Instagram. The Department of the Interior, whose stunning wildlife and nature pictures make it the only government agency with cool visual content to rival NASA’s, has just 654,000 ... John Yembrick and Jason Townsend are veterans of other government agencies... the sole tweeters from NASA’s flagship account ... oversee 500 other accounts on 12 different social-media platforms and coordinate the other managers across 10 field centers... even with such awesome things to share, NASA wouldn’t go viral if it operated like every other faceless, inaccessible government organization... Many—not all—of NASA rovers and space probes speak in the first person on social media... They make people care... And when we care, we share." - How a bunch of government space geeks at NASA won the internet - Quartz

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The above notes were curated from the full post qz.com/420267/how-a-bunch-of-government-space-geeks-at-nasa-won-the-internet/.

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