How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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I do like a challenge."We live in the most distracted time in human history. Can we reclaim our attention spans?... A new book by the British journalist Johann Hari, called Stolen Focus, takes a close look at what’s happening — and what’s happened — to our collective attention... we’re all becoming lost in our own lives, which feel more and …
I have basically figured out for myself how to use Facebook as a workplace.
To #DeleteFacebook is to throw the baby out with the bathwater without solving the underlying problem.This is not another post on the benefits or evils of Facebook — you can figure that out for yourself…- my latest post accepted into The Mission
it is not just Zuckerberg. None of the company’s key executives has a “normal” Facebook presence. You can’t add them as friends, they rarely post publicly and they keep private some information that the platform suggests be made public by default... Over at Twitter, the story is the same.... what do they know that we don’t?... former vice-preside…
the deeper I went into my own work, the more I realized how my always-on, always-connected state had rendered me largely useless... The medium was no longer the message, it was just an asshole. I want my attention back...I could live on Twitter all day, everyday, convincing myself I was being productive. Or, at least inducing the chemicals in the …
Part 2 of my second weekly roundup, where the overriding theme is innovation.
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