Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
I freely admit: I've been a fanboy of the UK's Government Digital Service (GDS) since studying their design principles. Those principles are still good. Everything else, it turns out, was not.
Think
innovation,
gds,
europa,
portal,
uncategorized,
themes,
euractiv-com,
information-architecture
insidegovuk.blog.gov.uk
"what type of organisation gets a presence on GOV.UK - and what sort of presence they get. " Interestingly similar model to the E2G 'variable geometry' portal architecture developed around 12 years ago, albeit with additional features - notably Groups, recently made more flexible. - GOV.UK organisation types: a user guide (updated June 2014)…
mathewlowry.myhub.ai
The first site launched (in 2011-2012) on the EC's Multisite Drupal7 Platform, thus pioneering EC Drupal Platforms in terms of technology, user requirement defitinition and governance.
Do
digital transformation,
semantic,
ec,
europa,
drupal,
portal,
multisite,
opencalais,
rationalisation
mathewlowry.myhub.ai
Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations