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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Understanding Media and Information Quality in an Age of Artificial Intelligence, Automation…
medium.com
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Technology has altered the foundations of news and media, and as trust in media continues to decline, artificial intelligence, machine learning, and algorithms have come to play a critical role not only as threats to the integrity and quality of media, but also as a source of potential solutions. The core threats to information quality associated …

Once considered a boon to democracy, social media have started to look like its nemesis
www.economist.com
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“We wanted democracy... but got mobocracy.”... Bots generated one out of every five political messages posted on Twitter in America’s presidential campaign last year... “we need to reform our attention economy.”... groups which had mostly been excluded from the mainstream media... developed the dark arts they would use to further their agendas..…

Is ‘fake news’ a fake problem? - Columbia Journalism Review
www.cjr.org
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We know little about the amount of fake news an average citizen consumes, or how it fits into their overall news diet... What we found calls into question the severity of the fake news crisis.... We gathered data for both the real and fake news sites from comScore... First, the fake news audience is tiny compared to the real news audience–about 1…

I am in full agreement that it is a self-organizing system
medium.com
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Where things get interesting is to consider the deep cognitive mechanisms that shape the emergence of truth networks where a coherent shared set of understandings, assumptions, and beliefs are in play.

Fake News Is Not the Real Media Threat We’re Facing
www.thenation.com
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Fake news has been around as long as real news...  Social media has certainly transformed how fake news circulates, speeding up its circulation and extending its reach and impact...  a much more important problem ... is the continuing delegitimization of real news by American conservatives...  This is not “fake news.” It is a blatantly ideolog…

I read almost 50 articles on Fake News so you don’t have to (Topics, Dec 15; updated)
mathewlowry.myhub.ai
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A work in progress from an upcoming eponymous post. Another experiment with the enewsletter format: some initial thoughts on this seemingly intractable problem, with some of the source materials I’m studying.

Misinformation on social media: Can technology save us?
theconversation.com
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my research team’s analysis of data from Columbia University’s Emergent rumor tracker suggests that this misinformation is just as likely to go viral as reliable information... limiting news fakers’ ability to sell ads... a step in the right direction. But it will not curb abuses driven by political motives... Using BotOrNot, our colleagues found…

Machine learning can fix Twitter, Facebook, and maybe even America
techcrunch.com
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Perfectly open communities always go sour. You need filters. Every functional community has them. And that’s where machine learning comes in... If you can detect trolls, you can protect the people they’re trolling by muting or putting a warning over the trolls’ posts... Twitter... already have a way of screening out porn. Why don’t they do the sam…

In the war on fake news, school librarians have a huge role to play
www.theverge.com
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a lot of people don’t know fake news when they see it, sensationalized reports are more likely to go viral on social media than sane ones, and distrust of traditional (and genuinely more reliable) media sources is rising. Professor Nicole A. Cooke ... focusing on human information behavior, information literacy, and diversity in librarianship.... …

How The 2016 Election Blew Up In Facebook’s Face
www.buzzfeed.com
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As Facebook attempted to capture the fast-moving energy of the news cycle from Twitter... it built a petri dish for confirmation bias... Here’s how... ‘Share’ Button ... encouraging people to share quickly and without much thought... “original sharing,” where people post their own photos, text updates... was declining..., content from celebritie…

The Dissolution of News: Selective Exposure, Filter Bubbles, and the Boundaries of Journalism – Medium
medium.com
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“So all the fact-checking of Trump’s lies, all the investigative journalism about his failures, even the tapes — none of it meant anything.” In short, what happened to news ...? determining what counts as journalism and who counts as a journalist is a perpetual struggle ... No single trend explains the dissolution of news... What we ended up with…

'Three sides to every story': Behind Trinity Mirror's news-aggregation app
digiday.com
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... manually curate 10 stories from other publishers, which will run as a daily edition. Three different articles, often with opposing viewpoints, will run on each story, representing the left, neutral and right-wing political perspectives on the same story... For example, in Wednesday’s edition, it ran a Guardian story entitled “Terrorism publ…

Facebook Paper: Curated Visual News Reader
techcrunch.com
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Seems Zuck's taken Filter Bubble criticisms to heart, combining human & machine curation (now where have I heard that before?) to create what Techcrunch calls “content serendipity” (wish I'd coined that one): "Each Section combines stories chosen by Facebook’s human editors and surfaced by the Paper algorithm [from] a publication, blogger, publi…

Facebook Flipboards you out of the filter bubble
mobile.theverge.com
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"You also can't add any site you want, as with a traditional RSS reader. Instead, Facebook has hired a team of content curators to pick stories for you in one of a dozen or so categories ranging from basic news to cute animals." - With Paper, Facebook just blew its own iPhone app out of the water | The Verge

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