Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
praxis.fortelabs.co
the same person who spends 127 hours per year on Instagram... has “no time” for reading... the ability to read is becoming a source of competitive advantage... the physical, emotional, attentional, and mental capability to sit quietly and direct focused attention for sustained periods of time...terms ADD and ADHD are falling out of use ... the ent…
medium.com
Whether you read, curate or create, you need to manage the content that matters to you if you want to extract maximum benefit from it.
mathewlowry.myhub.ai
Let’s take a break from the Donald, Facebook and the end of democracy, and try to focus on what’s important.
medium.com
This updates both my earlier Taming the Firehose and Where is social media taking you in 2016? posts, and better aligns my productivity process with my personal content strategy.
angelabooth.com
"Trello's a fantastic free app which is fun to use, and makes planning content workflows a snap. The video outlines a workflow, and you can download the Trello board shown"