Overview: Business

If using a beautiful content management system doesn’t miraculously solve a media company’s cash flow problems, what will? If short videos, or elaborate commenting systems, or mobile storytelling, or interactive graphics, or Snapchat Stories, or Instagram hashtags, or Instant Articles, or Google AMP, or programmatic advertising, or native advertis…

Seven years ago I started working full time at the Guardian in the glamorous role of SEO editorial executive. ... very like being in the Matrix but with less kung fu and more Polly Toynbee and Nigel Farage... here are a few of the things I’ve learned…

the Post is employing a concept called “laddering,” converting unique visitors into paying customers by getting them to increase social engagement with its website.

What are Europe's most innovative news applications and initiatives?

One of the best longreads re: the future of news media I've read in a while: "Websites... have been able to accumulate enormous audiences with incredible speed by harvesting referrals from social networks... Websites plausibly marketed these people as members of their audiences, rather than temporarily diverted members of a platform’s audience.…

With a very nice longform, multimedia html5 presentation to boot. "In this bustling environment, there is less news and more noise. ..." More news but even more noise, rather.

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".

Surprise surprise... "Circa is developing two types of ads: magazine-style full-screen banners, like Flipboard, and sponsored posts... which look and feel like editorial, created by a separate staff.... One future revenue possibility would be licensing access to Circa's article data to other publishers," - News App Circa Looks to Na…