Overview: Communications Strategy

An effective communications strategy must be connected to other strategies, usually managed by different departments. Reframing it as central to your organisation’s innovation strategy helps sidestep turf wars. 

What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week.

"This is the first course in Google's newly launched Analytics Academy -- which will feature a variety of self-paced video lessons. The course includes 22 video lessons, each 3-10 minutes long, and provides learning activities. Google estimates this course will take a total of 4-6 hours to complete. The first three units of this course cover indu…

"That’s why today we’re excited to announce Analytics Academy -- a new hub for you and your colleagues to participate in free, online, community-based video courses about digital analytics and Google Analytics. With Analytics Academy, we aim to provide you with a guided learning experience to become an analytics expert in no time. Our first cours…