Strictly speaking, the Fediverse is a collection of interoperable social networks built on the open Web standard ActivityPub, including Twitter-lookalike Mastodon and YouTube-lookalike PeerTube, as well as Meta's Threads, which "federated" in 2024.
Unlike Twitter and YouTube, however:
This would be like if my Twitter account followed someone's Facebook page, yet we could still interact seamlessly from our platform of preference. That’s impossible as Twitter & Facebook are walled gardens. Fediverse platforms like Mastodon and PeerTube are not – this is the Open Web on social.
While each Fediverse server is a community with its own rules, they're not walled gardens. This helps solve the vicious circle problem facing new platforms (why join a network where there are so few people on it? Hence noone joins it, so numbers stay low. So noone joins it): people don’t need to join the same social network, they just have to join any Fediverse network.
And that, in theory, changes everything. Instead of everyone being trapped in a few platforms owned by billionaires who impose the algorithm which maximises their profits (ie optimising for enragement), "The Fediverse thus promises a landscape of interconnected gardens of all shapes and sizes, each managed according to its inhabitant’s needs. People can roam everywhere, talk to anyone and change “home garden” at will" - Welcome to the Fediverse, starry-eyed noob.
The ActivityPub approach, however, has some flaws - see:
Other approaches to building alternative decentralised ecosystems therefore exist.
By late 2024 I had opted for Bluesky as more promising for building decentralised collective intelligence, because:
Derived from this Bluesky thread by @danabra.mov
These both venture into blockchain territory. I'll be investigating these soon.
I was an early convert to ActivityPub as a theoretical idea, and in 2022 found myself writing a Fediverse strategy report for another EC department as the EU's Data Protection Supervisor and the EC's IT department launched social.network.europa.eu, the EU's own Mastodon server. The same year saw the EU Bubble's own server - https://eupolicy.social/ - launched. As I pointed out at the time, this had real potential: "it should be very easy for eupolicy.social to avoid creating a Brussels Bubble within the Fediverse... rather than building bridges outwards, we can pull national conversations into the Bubble, simply by following the right people." (Am I on the right Mastodon instance?).
At about the same time I took the plunge as part of the #TwitterMigration triggered by Elon Musk's purchase of Twitter. I was optimistic (my first post was literally Welcome to the Fediverse, starry-eyed noob), but within a few months I'd discovered an unhappy truth: the current infrastructure simply doesn't deliver content properly reliably.
I'd point you to the mid-2023 toot where I pointed this out, but (as if to illustrate my point) it's gone: in November my server simply disappeared, taking all my content and connections with it, without warning. I managed to dig out a screenshot of that toot from my phone and include it in All my toots gone.
Well before then the EU's experiments had become clearly underwhelming, with accounts limited to the institutions, rather than the people working in them. Someone clearly never read Euan Semple's "Organisations don't tweet, people do", missing a huge opportunity that news organisations started embracing in 2022: setting up a Fediverse server for their journalists to prove that they are their journalists, not an imposter. In April 2024 it was closed.
Meanwhile https://eupolicy.social/ was shrinking, from 720 active accounts soon after launch to 225 by late 2024.
Literally one month after my Mastodon server disappeared, Instagram's "Twitter-killer" Threads arrived in Europe, announcing their intention to join the Fediverse. I dug out my never-used Instagram account, and also launched a Bluesky account to kick both networks' tyres in parallel.
Currently I'm feeling confident about Bluesky, as set out in my November 2024 newsletter.
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I develop this Fediverse Overview using the permanent versions pattern described in Two wiki authors and a blogger walk into a bar….
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More reading: resources tagged OR(#fediverse, #open web, #bluesky, #mastodon, #threads, #nostr) follow below:
Enter the new editors of the Internet: giant, centralized tech companies that have created platforms... notably Facebook and Apple — want to be the newsstands of tomorrow: the place we go, inside their own ecosystems, to get our news and information... journalism organizations feel they have no alternative but to be part of those ecosystems. This …
Platforms are eating publishers... The idea that Facebook and its ilk could act as information gatekeepers is also a bleak prospect... Facebook wouldn’t allow The New Republic to create an ad for an innocuous piece on medical marijuana ... If Facebook is squeamish about medical marijuana now, imagine the state of the fourth estate once controversy…
Gawker Media CEO Nick Denton was an extreme skeptic of publishers relying too heavily on Facebook. Now he's ... “all in” on publishing directly to Facebook with its Instant Articles program, a backtracking on Denton’s well-publicized lament that publishers are too reliant on platforms...Facebook, with its deep pool of accurate user data, can help …
By the time Cameron wrote “Orbital Content” in April of 2011, almost all visits to A List Apart and zeldman.com were triggered by tweets and other third-party posts... SO JUST WHY are we afraid of Medium?
Over the next few years, there is no doubt content and attention will continue to shift from tens of millions of web sites to a few centralized networks that people access via apps
Mark Zuckerberg proves not to be a fan of links... On Facebook, he doesn’t encourage you to link. On Instagram, he has simply forbidden them. He is quashing the hyperlink, thereby killing the interconnected, decentralized, outward network of text known as the World Wide Web. Facebook likes you to stay within it. Videos are now embedded in Faceb…
For the purpose of media pluralism, an emerging concern is how to ensure that the activities of these powerful platforms do not lead to a reduction in the quantity and quality of content actually available to consumers, and/or do not undermine democratic communication (e.g. through the suppression or arbitrary selection of information). Their …
the concerns and questions new information intermediaries bring to the table are explored, particularly in regards to the effect they have on media diversity. Additionally, Helberger looks into the regulatory options for safeguarding media pluralism and regulating these new gatekeepers, who are increasingly in control of consumer data. This art…
Get with the community; The death and rebirth of comments: The death of the open web?
...with iOS 9 and content blockers, what you're seeing is Apple's attempt to fully drive the knife into Google's revenue platform.... So it's Apple vs. Google vs. Facebook, all with their own revenue platforms. Google has the web, Facebook has its app, and Apple has the iPhone. This is the newest and biggest war in tech going today. And the …
"It's a discussion that's been running for a long time, but has kicked into overdrive because of Apple's release of a new operating system for iPhones and the launch of new services like Facebook Instant Articles and Apple News. And it's something you'll be hearing more and more about if you read things online..." Good observation: "if content …
Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…
My first subscribers, surveyed last week, were equally split between the diverse formats and styles of my first four editions, so here’s a 5th.
The biggest reason the Walled Gardens are winning is because they have a superior user experience, fueled by data... we first must build websites and applications that exceed the user experience of Facebook, Apple, Google, etc. Second, we need to take back control of our data.,, create a "personal information broker"... the user can control wha…
What does the rise of digital distributors mean for the Open Web?... is there a point at which distributors create enough value for publishers to stop having their own websites? If distributors are capturing market share because of a superior user experience, is there a future technology that could disrupt them? And the ultimate question: who will…
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