Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online
www.buzzfeednews.com
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for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

Psychographics: the behavioural analysis that helped Cambridge Analytica know voters' minds
theconversation.com
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the data crunching company’s approach represents a step change in how analytics can today be used as a tool to generate insights – and to exert influence... While it also used demographic segments to identify groups of voters... Cambridge Analytica also segmented using psychographics... demographics are informational. Psychographics are behaviour…

Is primetime TV advertising the right way to connect citizens to the EU?
mathew.blogactiv.eu
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Is primetime TV advertising the right way to connect citizens to the EU?... I’ll leave the last words to my teenage, Belgian kids, who presumably are amongst the audiences targeted: But what is it they are they trying to sell?... Why isn’t this money being spent on the projects?

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