These questions are worth asking whether you're thinking of Influencer Outreach or not. "There are all sorts of tools you can use to reach your marketing goals, but before even getting into the discussion of goals and influence marketing, you need to ask yourself these questions: - Who are you targeting? - What are your objectives? What does…

" In the long term, extorting, selfish strategies did not work as well as more generous strategies. Players who defected instead of cooperating suffered more over time than players who recognized the value of cooperation--though extortion might provide an advantage in a single head-to-head matchup, in the context of a whole population, over time, …

I won the epale online community of practice project and steered its inception phase. Years later, it is still one of the EC's most successful online communities, notably by its ambitious multilingualism strategy and high userbase, despite lacking any financial rewards for participation.

The ever-excellent For Immediate Release (episode 638) put me onto 10 things you still need to know about social media / social business, by Olivier Blanchard (aka the Brand Builder), which sounds like every other post you've ever hear of. But it's worth a read...

The comm strategy for DG Information Society revoled around a segmentation of the target audience based on their level of interest in - and hence understanding of and motivation to visit/read/learn/share - the work of the DG.