Relevant Overviews
- Communication Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Digital Transformation
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business
Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
www.nytimes.com
marginalization of those with radical critiques... poisoning both the right and the left ...resentment and victimhood spread across the American right — an intellectual inferiority complex combined with a moral superiority complex ... Thinking was no longer for understanding. Thinking was for belonging ... Sarah Palin and Donald Trump reintroduc…
Like
media,
groupthink,
identity,
enewsletter,
polarization,
us,
conform,
substack,
bundle,
cancel culture
digiday.com
Betts ... became the first data head to join the publisher’s board, recognizing data’s importance in growing its subscriptions and audience. Today, he heads up a 30-person team focused on customer analytics and research. Here are lessons from Betts on data maturity and driving audience engagement... While subscriptions are critical ... it’s not t…
blog.qz.com
" If we wanted more email subscribers, we’d have to make it easier for people to subscribe." Quartz's new approach to enewslettre subscription, which has seen daily subscriber rates double since February, is like the 'Quick Subscribe' feature I always propose for online community sites: - some users may create an account to subscribe, but most wo…
www.prdaily.com
"Crafting the perfect pitch: Create a message, tailor it to your audience, and include a call to action. Journalists, bloggers, and other PR pros receive dozens of email pitches a day. To make your pitch stand out, take a page from movie marketers. They’re experts in capturing the audience’s attention in three minutes or less and leaving them on …
Relevant Overviews
- Communication Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Digital Transformation
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business