Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
www.websearchsocial.com
How's (y)our LinkedIn strategy? "Bob runs a local business and was fired by a new customer... The customer had decided to review the LinkedIn profiles of Bob and his staff. As it turns out, there were mixed messages being presented and the nature and quality of Bob’s business came into question." - A Story About How LinkedIn Can Hurt Your B…
mathewlowry.myhub.ai
Since trying and half-rejecting Google+ and Tumblr, I've been accepted as a LinkedIn blogger. At least I never bothered with Facebook.
www.socialmediaexaminer.com
"Stephanie shares how marketers can make the most out of the LinkedIn publishing platform." - LinkedIn Publishing Platform: What Marketers Need to Know | Social Media Examiner
www.linkedin.com
My second post as an accredited LinkedIn blogger covers how to apply to the Platform, and provides a look at the blogging interface
mathewlowry.myhub.ai
LinkedIn posts are open to the public, even those not in your LinkedIn network, so you end up with a public blog page, over which you have no control.
help.linkedin.com
"we're expanding LinkedIn's publishing platform and testing a new feature that lets members write longer form posts about their expertise and professional interests. Posts are shared with your network and the LinkedIn community, and become a part of your LinkedIn profile. " - LinkedIn's Publishing Platform - Overview | LinkedIn Help Center A…
mashable.com
Points 4 & 8 my favourites: "4. LinkedIn will become the most important publisher. LinkedIn will become a premium destination for industry news, and you need to take part in that ecosystem early and often. Publish original content, network among peers in groups and raise your profile now." 8. Interactive content will trump static content. Expect…
