Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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What if “persuadability” isn’t the right metric to look at? ... Information warfare expert Molly McKew, who specializes in U.S.–Russia relations... "There aren’t good tools to evaluate the impact of shadow campaigns... Information and psychological operations ... are not just about information, but about changing behavior... of more than 36,000 …
News Quality Scoring Project ... humans and algorithm to separate “commodity news” from “value-added news” ... based on quantifiable and qualitative signals — like word count, freshness versus evergreen material, quote density, contextualization, and the presence of a byline... human/machine, subjective/objective hybrid as the still-under-constru…
I have an obvious incentive to get claps: pretty decent money. ... I can write more polarized headlines... on polarizing topics. I can piggy back on the hot news of the day... write things I don’t actually believe using incendiary language ... Medium has safeguards ... a team of curators ... a policy against abuse that it actually enforces... a t…
Several contributors suggested that different media organizations could come together both on a reporting level and on a broader level. There’s the idea for a “‘pooled’ White House new dashboard,” “a new kind of aggregation site for specific topics.”
There is no such thing as neutrality when it comes to media. That has long been a fiction... It’s also dangerous to assume that the “solution” is to make sure that “both” sides of an argument are heard equally... It is even more dangerous, however, to think that relying more on algorithms will remove this bias.Recognizing bias and enabling process…
"trending” section of Facebook... functions sort of like the front page of a newspaper...The difference comes down to a distinction in how newspapers and Facebook judge what’s important to their readers...Facebook is playing editor all the time—it’s just that we don’t recognize it, because the editorial influence takes a different form than it wou…
... it’s fantastic... there is a lot to nitpick, but it is fantastic from a strategic perspective.... Twitter just reinvented the newspaper. It’s not just any newspaper though — it has the potential to be the best newspaper in the world... imagine a tweet-based newspaper drawn not only from the best sources in a mobile-friendly format, but one …
“moments” are mini news digests of tweets across a range of topics... with splashy full-screen photos and videos. Each individual moment is made up of about 10 tweets... allows users to follow stories they’re interested in for a limited period of time... clearly targeted at curious or casual users... a “catch-me-up” type of news digest, using t…
an app that combs through your Twitter or Facebook feeds, identifying the links being shared the most by your friends... a very efficient way to use the curation you’ve already done of your Twitter followers to curate news... what we’re not doing is semantic analysis, and scanning keywords in articles. Nor are we using human editors ... If …
Here’s how BuzzFeed, The Economist, The New York Times, Quartz, Vox, and Yahoo News slim down a day’s worth of news into manageable forms. Every day, readers are faced with a firehose of news online. News organizations realize this, and they’re trying a bunch of different ways to make the news more manageable — creating chatty summaries of thei…
News isn’t just a product, it’s a community... How do you start a river, from a content point of view? It’s just a list of feeds. You can add to the list, or remove from the list. You’re the curator, though you’re not just curating stories, you’re curating flows. - Dave Winer: Here’s why every news organization should have a river » Nieman …
Apple isn't the only one developing an exclusive news service for its mobile customers. Samsung has announced a partnership with Axel Springer... to develop a news platform exclusive to Samsung Galaxy... UPDAY is being pitched as an "aggregated news content platform," with stories selected both algorithmically and by a local team of news editor…
"Trove wants to get to the holy grail of content by combining the power of algorithmic filtering and the abilities of human curators. So Trove allows you to follow curators and their news-feeds, but also recommends articles and topics based on what it knows about you " - Slashdot founder Rob Malda on Trove and fixing the problem with Twitter — Te…
There are more good recommendations in here than can be summarised, but if I had to choose one, it's: "Integrate the developers and editors, from where they sit to whom they report to. If you’re going to do social journalism well, you’re becoming a technology platform company... Almost all the important breakthroughs in social media have come fro…
Seems Zuck's taken Filter Bubble criticisms to heart, combining human & machine curation (now where have I heard that before?) to create what Techcrunch calls “content serendipity” (wish I'd coined that one): "Each Section combines stories chosen by Facebook’s human editors and surfaced by the Paper algorithm [from] a publication, blogger, publi…
FalseFacebook Paper: the video. Click the #fbpaper tag for some thoughts.
"You also can't add any site you want, as with a traditional RSS reader. Instead, Facebook has hired a team of content curators to pick stories for you in one of a dozen or so categories ranging from basic news to cute animals." - With Paper, Facebook just blew its own iPhone app out of the water | The Verge
"That's about 100,000 business opportunities we provide publishers every minute." - good article on how slow the newsindustry was. Interesting thoughts too on balancing algorithmic approach with human concerns. Google News at 10 - The Atlantic http://t.co/Fupf11B6
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