Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
medium.com
Social Media had its place in marketing during the early days, but as platforms (Facebook, Twitter, LinkedIn, Pinterest) have evolved brands/businesses have lost their ability to stand out... social media is a channel to connect with and provide value to your existing users...should be the responsibility of a cross functional team member who wo…
stevefarnsworth.wordpress.com
Thoughtful post from @steveology. Reminding me of Rule #2 of "10 things the EU should probably know about social media", but adds to it. "in house staff, or primarily outsource to an agency? ... neither model works very well, but a hybrid works extremely well... The advantage of a comms agency is that their staff work for "a dozen or two comp…
holtz.com
" Engaging employees internally has a direct impact on how the company is perceived externally. While the term employee engagement (or any of its variations) don't appear in the report, it's clear that combining social media with good management practices produces more engaged employees who have a direct impact on how the outside world views the o…
mathewlowry.myhub.ai
The ever-excellent For Immediate Release (episode 638) put me onto 10 things you still need to know about social media / social business, by Olivier Blanchard (aka the Brand Builder), which sounds like every other post you've ever hear of. But it's worth a read...