Curated Resource ( ? )
How can comms agencies best support clients' social media?
my notes ( ? )
Thoughtful post from @steveology. Reminding me of Rule #2 of "10 things the EU should probably know about social media", but adds to it.
"in house staff, or primarily outsource to an agency? ... neither model works very well, but a hybrid works extremely well...
The advantage of a comms agency is that their staff work for "a dozen or two companies every year [providing them with] an indelible sharpness of judgment that working for only one master rarely does. "
- What Role Should A Communications Agency Play In A Client’s Social Media? | The @Steveology Blog
Read the Full Post
The above notes were curated from the full post stevefarnsworth.wordpress.com/2010/09/22/one-of-the-long-standing-questions-senior-communications-executives-wrestle-with-is-whether-they-should-be-mostly-in-house-staff-or-primarily-outsource-their-communications-to-an-agency-the-funny-th/.Related reading
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