Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
www.americanpressinstitute.org
Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact... require considerable resources... the potential audience is limited... how can journalists get readers to complete these long pieces?use multiple elements and platforms to tell the story... the parts that pull your reade…
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storytelling,
metrics,
journalism,
news,
interactive,
engagement,
multimedia,
longform,
transmedia,
snowfall
nytlabs.com
Facebook and Apple... have chosen to focus on a future that takes the shape of an article... largely developed in response to the constraints of print ... a great opportunity for news organizations themselves to rethink those assumptions... considering the time scales of our reporting in much more innovative ways. Information should accumulate …
knightlab.northwestern.edu
"Collaboration on the web has always been a challenge. Beyond the typically one-dimensional CMS, other familiar tools such as Google Docs and Dropbox also fall short because they either lack multimedia support (Docs) or don’t offer a true version control system (Dropbox). Over the past year-and-a-half, however, a host of potential collaboration s…
mathewlowry.myhub.ai
Interesting points emerging from the first two articles I’ve seen about Jason Calacanis’ his new venture, Inside.com.