Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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Relevant resources
medium.com
It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …
Think
social media,
community,
participation,
eu,
blogging,
communications,
bloggingportal,
eu09vs19
medium.com
My sadly underwhelmed response to @sidewireinc’s gr8 “Today’s Internet is Optimized for Noise”
medium.com
"The EU Commission and Parliament probably spend hundreds of millions of euros on comms projects every year, but almost nothing on stimulating the emergence of the European Online Public Sphere..." - Posted to Story-Europe's Medium publication to give Catalyst project some content to kick DebateHub’s tyres with.
medium.com
Finally kicked Medium’s tyres. Result: an unfair comparison between my post originally on BlogActiv with a new version on Medium. Unfair because Medium is all about the content [and] I reduced the historical blah-blah... Medium’s editor is as good as they say, import post function worked like a dream.
context.aksw.org
experimenting with this for the bloggingportal reboot
mashable.com
"All of these things are using human powered context to organize and curate content in a better way. This is the rise of editors. It used to be bloggers and now it's organizing all of the activity with proper editors and direction... "
mathewlowry.myhub.ai
Interesting points emerging from the first two articles I’ve seen about Jason Calacanis’ his new venture, Inside.com.
gigaom.com
"he and his Stanford colleagues have been focusing on phrases and sentences, and aside from sentiment analysis, he says their models are pushing the state of the art in areas such as machine translation, grammatical analysis and logical reasoning." Bloggingportal with automated sentiment analysis - what's not to like?