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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

How should Knowledge for policy evolve?
knowledge4policy.ec.europa.eu

"Hitting “publish” on this, my first blog post on Knowledge4Policy (K4P), is a special moment for me. I’ve helped create a few online communities for the European Commission (I launched my first in February 2002, so I just missed that particular anniversary), but K4P may be the most important."

Do k4p, community, ec, blog, evidence-based policy
23/04/2022
Are data visualisations for scientists or policymakers?
medium.com
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Our scientists are publishing sophisticated data visualisations for policymakers to use. But are policymakers using them? ... I interview Annie White and Nil Tuzcu of Harvard’s Growth Lab about their use of data visualisations for policymaking... summarise the resulting guidance we’re giving Knowledge4Policy publishers.

Do policy, k4p, content strategy, data visualisation, information architecture, evidence-based policy, data4policy
12/02/2020
Testing online designs to make scientific evidence more accessible to policymakers
medium.com
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We’re about to start testing new online designs to make scientific evidence more accessible to policymakers. Volunteers needed! - recruiting wireframe testers via K4P

Think policy, k4p, usability, web design, content strategy, information architecture, evidence-based policy
26/07/2019
Knowledge4Policy is Out of Beta. What have we learnt so far?
medium.com
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Celebrating a small milestone for the K4P project on Medium.

Do k4p, content strategy, knowledge management, information architecture, evidence-based policy
23/11/2018
Evidence-based policymaking: a story emerges from audience research
medium.com
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Latest on the K4P Medium Publication

Think k4p, ux, community, audience research, science communication, communications, evidence-based policy
07/10/2018
Do We Still Worship The Knowledge Pyramid? | strategic structures
www.strategicstructures.com
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the Knowledge Pyramid... DIKW pyramid, it features data as the basis and shows how information is built on it, then knowledge, and finally wisdom.... implies that the higher you go the better things get... What’s not to like? Well, just about everything.

Like k4p, data, information, knowledge management, dikw
18/06/2018
Knowledge4Policy Medium Publication
medium.com
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Managing a Medium Publication to share our the journey as we build Knowledge4Policy: "share our experiences … as transparently as possible, and invite ideas and perspectives from experts in evidence-based policymaking around the world"

Do k4p, community, transparency, content strategy, knowledge management, information architecture
09/03/2018

Relevant Overviews

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