Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
nytlabs.com
Facebook and Apple... have chosen to focus on a future that takes the shape of an article... largely developed in response to the constraints of print ... a great opportunity for news organizations themselves to rethink those assumptions... considering the time scales of our reporting in much more innovative ways. Information should accumulate …
www.thejournalismbiz.com
Good overview of Circa's approach: "A new model for online journalism is emerging, focusing on the atomization of news stories into “bite-sized chunks” of information aimed at mobile audiences."
www.journalismthatmatters.net
"We don’t write articles. We tell stories and those stories persist over time... Each story is comprised of fragments ... stitched together to create a story. In many ways circa represents the next step in the atomization of news ... allows people to read stories and identify new developments faster ... and makes it possible to dig deeper by lin…
mathewlowry.myhub.ai
Interesting points emerging from the first two articles I’ve seen about Jason Calacanis’ his new venture, Inside.com.
www.niemanlab.org
"we essentially write new content that we then throw away at the end of the day. Content shouldn’t die by design... topical contexualization... means guiding readers through large, convoluted news topics. ProPublica’s topic pages get us closer to contextualizing huge topics. For every major series that they cover over time, there’s a landing page…