Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
medium.com
it will rank news organizations by credibility based on user feedback... trust rankings will emerge from surveys ... Google announced it would cancel a two-month-old experiment, called Knowledge Panel, that informed its users that a news article had been disputed by independent fact-checking organizations... Facebook learned the wrong lesson fro…
blog.google
Google News determines whether an article might contain fact checks in part by looking for the schema.org ClaimReview markup. We also look for sites that follow the commonly accepted criteria for fact checks.... use that markup in fact-check articles.
www.theguardian.com
There’s large-scale, statistically significant research into the impact of search results on political views... Google is doing a horrible, horrible job of delivering answers here. It can and should do better... people are finally saying, ‘Gee, Facebook and Google really have a lot of power’ like it’s this big revelation. And it’s like, ‘D’oh.’”…
www.niemanlab.org
Zuckerberg’s emerging dilemma. He doesn’t want Facebook ... to be an arbiter of what’s legit and what’s not. But if Facebook is now going to prohibit fake news sites from using its ad network to sell ads, it will need a list of its own... Google has long had its own list of legitimate news sources... hasn’t apparently wanted to cut into its own…
www.google.com
Consider this your starting point to tap into Google’s suite of digital tools that can enhance newsgathering and exposure across television, radio, print and online. Whether it’s refining your advanced search capabilities, improving audience engagement through Google+, or learning how to visualize data using Google Maps, this website is intended …
www.theatlantic.com
"That's about 100,000 business opportunities we provide publishers every minute." - good article on how slow the newsindustry was. Interesting thoughts too on balancing algorithmic approach with human concerns. Google News at 10 - The Atlantic http://t.co/Fupf11B6