Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.motherjones.com
When changing their Newsfeed algorithm, Facebook's tests found "a dramatic impact on the reach of right-wing “junk sites,”... [by] January 2018 a second iteration dialed up the harm to progressive-leaning news organizations instead... Mother Jones was singled out as one that would suffer... Daily Wire was identified as one that would be…
www.nytimes.com
The platforms started doing what people concerned about disinformation have been asking for, and immediately came under fire from people concerned about censorship.When The New York Post published a story supposedly incriminating Hunter Biden "YouTube largely did nothing, Facebook deprioritized the Post story (slowing spread until 3rd party f…
Like
social media,
facebook,
politics,
factchecking,
twitter,
youtube,
censorship,
disinformation,
us2020,
domestic
www.buzzfeednews.com
for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…
Like
media,
facebook,
ai,
politics,
advertising,
marketing,
disinformation,
blackpr,
machine text,
deep fake,
us2020
mondaynote.com
the next iteration of technology applied to politics will be a huge leap forward with a greater ability to target people... address each of the 156 million of registered voters on the US with personalized messages.... a falsehood delivered in a personalized way is likely to be more efficient but less visible than a blatant lie put on Twitter; it w…
www.theguardian.com
Wylie ... the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool”.... In 2014 Steve Bannon ... was Wylie’s boss. And Robert Mercer... Republican donor, was Cambridge Analytica’s investor... to bring big data and social media to an established military methodology – “information operations” – then t…
Like
algorithm,
facebook,
politics,
democracy,
brexit,
psychometrics,
cambridge analytica,
trump,
disinformation
www.theguardian.com
information bubbles didn’t burst on 8 November, but ... mainstream media and polling systems underestimated the power of alt-right news sources and smaller conservative sites that largely rely on Facebook to reach an audience... fake news is not a uniquely Republican problem... What is ... is the validation given to fake news by the now president-…
www.wired.com
will stream Trump’s rallies directly each night and feature pre-and post-event commentary... a way for the campaign to circumvent the mainstream media ... says as much about Trump’s future in media as it does about Facebook’s.