Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.niemanlab.org
What if “persuadability” isn’t the right metric to look at? ... Information warfare expert Molly McKew, who specializes in U.S.–Russia relations... "There aren’t good tools to evaluate the impact of shadow campaigns... Information and psychological operations ... are not just about information, but about changing behavior... of more than 36,000 …
www.niemanlab.org
Several contributors suggested that different media organizations could come together both on a reporting level and on a broader level. There’s the idea for a “‘pooled’ White House new dashboard,” “a new kind of aggregation site for specific topics.”
mathewlowry.myhub.ai
Let’s take a break from the Donald, Facebook and the end of democracy, and try to focus on what’s important.
www.newrepublic.com
Oh my, how patronising. Nothing here about the genuine benefits that curation brings. Everything is painted with the same sneering brush in a world where everything is wrong is driven by narcissm and neoliberal capitalism. Still, definitely worth a read: "how did curating, a highly specialized line of museum work involving the care, accessio…