Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
www.theawl.com
One of the best longreads re: the future of news media I've read in a while: "Websites... have been able to accumulate enormous audiences with incredible speed by harvesting referrals from social networks... Websites plausibly marketed these people as members of their audiences, rather than temporarily diverted members of a platform’s audience.…
www.mondaynote.com
"The news media sector has become heavily dependent on traffic from Facebook and Google. A reliance now dangerously close to addiction. Maybe it’s time to refocus on direct access... Which company in the world wouldn’t be seen as fragile when depending so much on a small set of uncontrollable distributors? for a news, value-added type media, the…
mathewlowry.myhub.ai
As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".
techcrunch.com
Seems Zuck's taken Filter Bubble criticisms to heart, combining human & machine curation (now where have I heard that before?) to create what Techcrunch calls “content serendipity” (wish I'd coined that one): "Each Section combines stories chosen by Facebook’s human editors and surfaced by the Paper algorithm [from] a publication, blogger, publi…
mathewlowry.myhub.ai
FalseFacebook Paper: the video. Click the #fbpaper tag for some thoughts.
mobile.theverge.com
"You also can't add any site you want, as with a traditional RSS reader. Instead, Facebook has hired a team of content curators to pick stories for you in one of a dozen or so categories ranging from basic news to cute animals." - With Paper, Facebook just blew its own iPhone app out of the water | The Verge