Overview: Politics

if he tried to make ads that were beautiful and perfect, it wouldn’t work and his fans would know... his work routinely pulls in millions of views because he’s transparent with his audience... mostly teenage boys know when they’re being peddled a product.

You really have two types of people you can leverage to aid your target marketing and social strategy efforts: - Influencers: Popular, well-respected, quasi-celebrities in your industry/space that share and engage in relevant content, and have a large audience and an engaged following. - Advocates: Vocal evangelists who are already a big fan o…

"Crowdsourcing is not about work. Crowdsourcing is about community. Without a solid community, you get not-solid results from your crowdsourcing endeavor.... The goal of many of these tactics is not to stop assholes from being assholes, just to slow them down and demotivate them from destroying your community." - Crowdsourcing isn’t broken — Bac…

" online comments can be worth having, if the publisher puts the work in." Excellent case study. Found this stat particularly interesting: "Users who log in, which is required if you want to comment, view seven pages per session on average, while non-registered users make it to only 1.7" I'd suggest that users who both view 4 times as much conte…

"We recently updated the guidance for using digital and social media. " - 7 social media myths | Civil Service (gov.uk)