Overview: Communications Tactics

Storytelling and EU projects - some guidelines I wrote for the 2017 “EU in my Region” blogging competition, which I’m managing for the EC’s DG REGIO.

The EC set up Drop’pin to help young people find training, apprenticeship and intern opportunities across Europe. I did some content marketing (blogging, enewsletter, social media support) and developed a global CRM strategy.

While most the activity on LinkedIn occurred within the first 24 hours after posting, Medium was more of a slow burn... led to shares from outside networks. Of the 1,500 views of my article, 500 came from Facebook, 400 from email, and nearly 300 from Twitter... For years, we’ve been warned away from such tactics... in a world in which Facebook …

The rich, diverse, free web that I loved - and spent years in an Iranian jail for - is dying.Why is nobody stopping it?... The hyperlink was my currency six years ago... represented the open, interconnected spirit of the world wide web ... a way to abandon centralization ... and replace them with something more distributed, a system of nodes an…

"Bloggers aren’t journalists or employees – they’re independent souls who have built a following by keeping their readers interested, amused and engaged. They don’t like to be controlled or deceived, and they definitely don’t like you to waste their time. Forgetting this will get you into trouble" - 6 Do's And Don'ts Of Blogger Outreach

"Getting the bloggers to review and publish content about you is not going to be a walk in the park. It is not about you, it is about them. So you need to offer something of value to them." - 3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog