Overview: Communications Strategy

it’s been recommended over 6,500 times... the problem is this: the article is… crushingly insubstantial... there are dozens of similar pieces churning around Medium at any time: how to listicles, life-hack guides, autodidactic treatises on ‘personal growth’ etc etc... in the spirit of “if you can’t beat them join them”, here is my hastily co…

"Thoughtful, longform content is king... A young, bare-bones website called Wait But Why is disproving the notion that thoughtful, long-form content and virality are mutually exclusive... monthly averages of 1.6 million uniques and 4.6 million page views... Its newsletter has over 106,000 subscribers... Its most viral article... has well ove…

Interesting study of "whether having a video go viral leads to long-term success [defined as] increased activity with the brand on the whole.... After 15 days from the creation of a viral video, these brand YouTube channels receive virtually the same amount of attention ... before the viral video was posted... Our data does not support that vira…

"BuzzFeed UK editor Luke Lewis shared his tips and advice for effective use of social networks as part of news:rewired last week" You've probably read this already, but just in case... - Lessons in creating a buzz on social media from BuzzFeed | Media news

Good intro to the maths of virality, and why Upworthy's best friend will kill them eventually: " As a result, there’s a direct feedback loop between C and FBT [Facebook Throttle - the % of friends who will see a user's FB share]: the higher your clickbaitiness (C), the less that Facebook will throttle you, and the more likely that your articles w…