Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Social Media Strategy
- Content Creation & Marketing
- Digital Transformation
- Change & Project Management
- Innovation Strategy
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Business
Overview: Communication Strategy
Communications appears complex. But a good communication strategy shouldn't be.
I generally boil it all down to five simple, interrelated tables, defining:
- Who you’re trying to reach: your audiences, including their needs and information preferences
- What you’re trying to achieve with them: your business goals for each audience
- Why they should pay attention to you: starting with you Unique Value Proposition, craft an Elevator Pitch, and from that derive Editorial Messaging for each audience
- How you will get those messages to those audiences: an integrated, mutually supportive communications portfolio
- When you will monitor and optimise those activities: key metrics, analyses and optimisation processes.
There are many ways to go about this. My favourite option is to spend a few hours a week interviewing diverse members of your team and holding one or two workshops. That way we'll develop buy-in together along the way, and I'll be able to mentor your staff so that they can better implement the strategy.
Because the last thing you need is a Word document gathering dust on a shelf.
Need help? Get in touch.
Related services: Content strategy, Online strategy, Online community management, Social media strategy, Content creation and marketing, Online architecture, Innovation strategy, Digital transformation, Change and project management.
Relevant resources
www.nytimes.com
In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ...all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Trum…
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medium.com
How do we convert users playing the game into users who would complete the survey?... take our readers on a visual journey around the world so they could explore where a news story happened. As a payoff, for every correct answer, the user would collect a stamp in their virtual passport... opted to follow an interesting take on the minimal viable p…
mashable.com
Great idea for explaining EU affairs or just wishful thinking? "A new game called Fantasy Geopolitics (think Fantasy Football meets Model United Nations) is radically changing the way high school students in Minnesota are interacting with the news." - How a High School Teacher Is 'Gamifying' World News
connectedenterprise.ontrackevents.com
"Constellation's Connected Enterprise is the intimate innovation summit for senior business leaders successfully using disruptive technologies such as social business, cloud computing, mobile enterprise, big data and analytics, gamification, and unified communications/video to drive business value and transform business models."
Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Social Media Strategy
- Content Creation & Marketing
- Digital Transformation
- Change & Project Management
- Innovation Strategy
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Business