What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week.

An organisation which cannot remember cannot learn; an organisation which cannot learn cannot improve.

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".

The bandwagon effect about the plague of social media experts seems to be coming to a close, at least in corporate USA